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Exam Code: Marketing-Cloud-Personalization
Exam Name: Marketing Cloud Personalization Accredited Professional Exam
Updated: Aug 25, 2026
Q & A: 122 Questions and Answers
Marketing-Cloud-Personalization Free Demo download
Earning the Marketing Cloud Personalization Accredited Professional certification is a significant achievement for any marketing professional. It demonstrates to employers and clients that the holder has a deep understanding of Marketing Cloud's personalization capabilities and can use them to drive business results. It also shows that the holder has a commitment to ongoing learning and professional development, which is essential in today's ever-changing marketing environment.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216
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| Section | Weight | Objectives |
|---|---|---|
| Einstein Capabilities | 10% | - Einstein recipes - Recipe ingredients |
| Segmentation | 18% | - Segment rules - Journey Builder segment listener - Segment export - Reporting and analytics - Filters and goals - Segment overview |
| Setup & Administration | 6% | - User attributes management - Initial setup process - Identity system configuration |
| Activation | 18% | - Campaign testing and optimization - Personalization campaigns - Delivery channels - Content creation and management |
| Solution Overview | 16% | - Product terminology - Typical use cases - Core components of standard implementation - Definition of Marketing Cloud Personalization - Business value of real-time interaction management |
| Sitemap | 18% | - Catalog and page mapping - Web SDK implementation - Content zones - Overview and best practices - Unified customer profile |
| Data Integration | 14% | - Salesforce Connector - Event API - ETL feed system - Data flows in and out of the system |
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