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GCCC Strategic Communication Management Professional Sample Questions:

1. Which objectives are MOST important when developing a communication strategy?

A) Specific, measurable, attainable, relevant, and time-sensitive
B) Substantial, marketable, actionable, and time-sensitive
C) Strategic, memorable, attainable, and task-oriented
D) Safe, measurable, actionable, relevant, and targeted

2. It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

A) Having visuals that accompany the release only illustrate a selection of the survey results
B) Presenting the results as April results
C) Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
D) Omitting the sample size in the release

3. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) The organization's annual business plan.
B) Analysts' reports on the sector.
C) The mission, vision, and values of the organization.
D) Market research reports on the competitive landscape for the organization.

4. Which of the following is MOST important for the successful integration of the communication function into an organization?

A) A comprehensive communication strategy
B) A cross-functional communication committee
C) A detailed brand outline
D) A mandate from senior leadership

5. Which of the following would be the FIRST step to secure a senior leader's investment in reducing the negative impact of cultural tensions following a transformational acquisition?

A) Create consistent employee communications about organizational priorities.
B) Present data and anecdotes demonstrating the magnitude of the problem.
C) Develop a detailed plan that addresses the most pressing cultural tensions.
D) Connect employees with more experienced peers to accelerate culture adoption.

Solutions: