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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What is true about Dynamic Content? [Choose three answers]

A) You can add dynamic content to web pages
B) You can use dynamic content in subject lines
C) You can add up to 25 variations of content
D) You can base variations on Scoring Categories

2. What factors are involved in determining email deliverability?

A) Whitelist
B) Domain Keys
C) CAN-SPAM
D) Sender Policy Framework (SPF)
E) Sender ID

3. LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A) Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
B) Develop a new lens that includes only data from the fiscal year.
C) Use the 'fiscal year' filter on the Pipeline Dashboard.
D) Create a custom dataset using only data from the fiscal year.

4. LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A) Create a completion action to assign to a lead queue when a high-value form is submitted.
B) Create an automation rule to assign to a lead queue when the qualification criteria is met.
C) Create an automation rule to assign to a group when the qualification criteria is met.
D) Create a completion action to assign to a group when the prospect reaches a score of 100.

5. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A) Automation rule and completion action
B) Segmentation rule and completion action
C) Dynamic list and automation rule
D) Completion action and dynamic list

Solutions: