Exam Code: PDDMv5.0
Exam Name: Professional Diploma in Digital Marketing v5.0
Updated: Sep 02, 2026
Q & A: 0 Questions and Answers
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| Section | Objectives |
|---|---|
| Topic 1: Paid Digital Advertising | - Search engine advertising (PPC) - Video advertising and remarketing - Display and programmatic advertising |
| Topic 2: Digital Marketing Foundations | - Customer journey and segmentation - Digital marketing strategy principles - Digital marketing landscape and channels |
| Topic 3: Website Optimization | - User experience (UX) and usability - Conversion rate optimization (CRO) |
| Topic 4: Digital Marketing Strategy & Emerging Trends | - Content marketing strategy - Integrated marketing strategy - AI and automation in digital marketing (v5.0 update themes) |
| Topic 5: Email Marketing | - Email campaign planning and segmentation - Automation and lifecycle marketing |
| Topic 6: Search Engine Optimization (SEO) | - Technical SEO fundamentals - Keyword research and content optimization - On-page and off-page SEO |
| Topic 7: Social Media Marketing | - Organic social media strategy - Community management and engagement - Paid social advertising |
| Topic 8: Data, Analytics and Insights | - Performance measurement and KPIs - Reporting and data-driven decision making - Web analytics fundamentals (e.g., Google Analytics) |
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