Exam Code: CDMS-SP4.0
Exam Name: Certified Digital Marketing Specialist - Strategy and Planning
Updated: Sep 04, 2026
Q & A: 0 Questions and Answers
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DMI CDMS-SP4.0 certification exam is designed for individuals who want to showcase their expertise in digital marketing strategy and planning. Certified Digital Marketing Specialist - Strategy and Planning certification is offered by the Digital Marketing Institute (DMI), a globally recognized authority in the field of digital marketing. The CDMS-SP4.0 exam is intended to validate the knowledge and skills of individuals who work in or aspire to work in digital marketing.
Digital marketing is a booming field in today's age, and businesses of all sizes are constantly looking for skilled professionals to help them strategize their marketing plans. To meet the demand for such professionals, the Digital Marketing Institute (DMI) has come up with the Certified Digital Marketing Specialist - Strategy and Planning (CDMS-SP4.0) exam.
The CDMS-SP4.0 certification exam consists of 180 multiple-choice questions, and candidates have three hours to complete the exam. CDMS-SP4.0 exam is computer-based and can be taken at any Pearson VUE testing center worldwide. Candidates who pass the exam will receive the CDMS-SP4.0 certification, which is valid for two years. Certified Digital Marketing Specialist - Strategy and Planning certification indicates that the candidate has a deep understanding of digital marketing strategy and planning, and it can help them stand out in a competitive job market.
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| Section | Objectives |
|---|---|
| Topic 1: Analytics and Performance Measurement | - Big data and analytics for digital marketing - Setting KPIs and performance measurement |
| Topic 2: Introduction to Digital Marketing Strategy | - Role of digital strategy in business goals - Digital strategy fundamentals |
| Topic 3: Strategy Formulation and Leadership | - Digital leadership and execution roles - Strategy formulation and documentation |
| Topic 4: Marketing Automation and Budgeting | - Marketing automation fundamentals - Budgeting and resourcing digital marketing plans |
| Topic 5: Traditional and Digital Communications | - Traditional marketing communication principles - Digital communications and channels |
| Topic 6: Digital Channels and Planning | - Channel selection and omni-channel strategy planning - Overview of key digital channels (SEO, PPC, social, email) |
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