Exam Code: CDMS-SM3.0
Exam Name: Certified Digital Marketing Specialist - Search Marketing
Updated: Aug 31, 2026
Q & A: 0 Questions and Answers
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DMI CDMS-SM3.0 Certification Exam is an excellent opportunity for professionals looking to advance their careers in digital marketing. It provides a comprehensive and practical assessment of an individual's skills and knowledge in search marketing, and the certification is recognized globally as a mark of excellence in the field.
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To be eligible to take the CDMS-SM3.0 exam, candidates must have completed the DMI CDMP course, which covers the fundamentals of digital marketing. Candidates who pass the exam will earn the Certified Digital Marketing Specialist - Search Marketing (CDMS-SM3.0) credential, which is recognized globally as a mark of excellence in the field of search marketing.
| Section | Weight | Objectives |
|---|---|---|
| Search Engine Optimization (SEO) | 35% | - Keyword research and strategy - Technical SEO - Local and mobile SEO - Off-page SEO and link building - On-page SEO |
| Pay-Per-Click (PPC) & Paid Search | 30% | - Paid search fundamentals - Campaign setup and structure - Keyword matching and bidding strategies - Display and remarketing campaigns - Ad copy creation and landing page optimization |
| Analytics, Measurement & Optimization | 15% | - ROI evaluation and strategy refinement - Conversion rate optimization - Performance reporting and analysis - Tracking and analytics tools |
| Search Marketing Strategy & Planning | 20% | - Search marketing fundamentals - Goal setting and KPIs - Market and competitor analysis |
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