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Exam Code: MKT-101
Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
Updated: Oct 11, 2026
Q & A: 157 Questions and Answers
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Salesforce MKT-101 exam consists of 60 multiple-choice questions, and you will have 90 minutes to complete it. MKT-101 exam covers various topics, including email marketing, mobile marketing, social media marketing, and customer journey management. To pass the exam, you need to score at least 68%, which means you must answer 41 out of 60 questions correctly.
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To pass the Salesforce MKT-101 exam, candidates need to have a thorough understanding of Marketing Cloud and its features. They should be familiar with customer journey creation and analysis, email marketing, mobile marketing, advertising, and social media marketing. Additionally, they should have experience working with Marketing Cloud and have hands-on experience with the platform.
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Creation and Delivery | 24% | - Email design and personalization - Message creation and publishing - Content Builder usage and content organization |
| Topic 2: Insights and Analytics | 14% | - Performance tracking and KPIs - Report generation and interpretation - Troubleshooting common issues |
| Topic 3: Email Marketing Best Practices | 10% | - Deliverability and compliance standards - Message testing and quality assurance - Delivery methods and configuration |
| Topic 4: Marketing Automation | 26% | - Entry sources and decision splits - Automation Studio activities and workflows - Journey Builder design and implementation - Automation testing and monitoring |
| Topic 5: Subscriber and Data Management | 26% | - Segmentation and audience creation - Subscriber status, preferences and unsubscribes - Data extensions and data structures - Data synchronization and maintenance |
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