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NEW QUESTION # 27
Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.
In what two ways can Sally test the confirmation email? (Choose two.)
- A. Click the Register Now' CTA on the invite email, complete the registration form, and click eft the Join Webinar' CTA on the Confirmation Email she receives in her inbox.
- B. Preview the Confirmation Email, send herself a sample, and click on the Join Webinar' CTA on D the Confirmation Email she receives in her mbox.
- C. View Approved Registration Landing Page, complete the registration form, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.
- D. Preview the Confirmation Email and view by 'Person', send herself a sample, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.
Answer: A,C
Explanation:
Explanation
Two ways that Sally can test the confirmation email are to view the approved registration landing page, complete the registration form, and click on the 'Join Webinar' CTA on the confirmation email she receives in her inbox and to click the 'Register Now' CTA on the invite email, complete the registration form, and click on the 'Join Webinar' CTA on the confirmation email she receives in her inbox. These methods will allow Sally to test the confirmation email as a real person who registers for the webinar and verify that the
{{member.webinar url}} token is working correctly. Previewing the confirmation email or sending herself a sample will not show the actual webinar URL for the token, as it depends on the person's membership in the webinar program.
NEW QUESTION # 28
An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities.
According to best practices, what is a reason for creating a form in Design Studio?
- A. There are more design options for the form's layout
- B. The form can be used across multiple programs
- C. The form can be shared across workspaces
Answer: B
Explanation:
Explanation
A reason for creating a form in Design Studio rather than within a program in Marketing Activities is that the form can be used across multiple programs. This allows for reusability and consistency of forms. Creating a form in Design Studio does not offer more design options or enable sharing across workspaces
NEW QUESTION # 29
The Acme Case Study program contains the following assets and campaigns:
The A - Downloaded smart campaign contains the following trigger:
The A - Downloaded smart campaign contains the following flow steps:
A new person fills out the Content Form, which is embedded on the website. How will the acquisition program be captured for the person?
- A. The program contains no mechanism to set the acquisition program for the person.
- B. The Content Form is local to this program, so the program is automatically set as the acquisition program.
- C. The Change Program Status flow step sets program membership and thus sets It as the acquisition program.
Answer: B
Explanation:
Explanation
The acquisition program will be captured for the person automatically because the Content Form is local to this program. This is because Adobe Marketo Engage automatically sets the acquisition program for a person when they fill out a form that is local to a program for the first time. The Change Program Status flow step does not set program membership or acquisition program, but only changes the status of an existing member. The program does not contain any other mechanism to set the acquisition program for the person.
NEW QUESTION # 30
An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:
In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:
Why have these tokens been set up in this folder?
- A. No reason. Tokens only have a function inside a program.
- B. So they will be available in all programs inside the folder.
- C. As an easy example to copy to all programs Inside the folder.
Answer: B
Explanation:
Explanation
The tokens have been set up in this folder so they will be available in all programs inside the folder. Tokens are inherited from the parent folder to the child folder or program, so any tokens set up at the folder level can be used by any program within that folder. This allows for consistency and efficiency when creating programs and assets that use the same token values
NEW QUESTION # 31
A marketer has run a whole email A/B test within an email program, and there was a clear winner defined when the test finished running. The marketer then wants to send a follow-up email to everyone who received the losing email.
How would they find the list of people who received the losing email?
- A. It is not possible to see who received which test variant
- B. Use the Was Sent Email filter with the Test Variant constraint
- C. Use the Was Sent A/B Test filter with a Variant constraint
Answer: B
Explanation:
Explanation
To find the list of people who received the losing email, they would use the Was Sent Email filter with the Test Variant constraint. This filter allows them to specify which email and which test variant they want to target. The Was Sent A/B Test filter does not have a Variant constraint, and it is not possible to see who received which test variant without using a constraint.
NEW QUESTION # 32
An Adobe Marketo Engage expert works for Desserts4You and has created a segmentation to help with email campaigns.
Dynamic content is being used in the email blast and is segmented based on dessert preferences. Specific messaging has been created for each dessert segment.
There are three records in the database. Miri likes apple pie and sticky toffee pudding. Jacinda likes tiramisu and apple pie. Indira likes sticky toffee pudding.
What message will each person receive?
- A. Miri will receive an email with sticky toffee pudding messaging. Jacinda will receive an email with apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.
- B. Miri will receive an email with both apple pie and sticky toffee pudding messaging. Jacinda will receive an email with tiramisu and apple pie messaging. Indira will receive an email with sticky toffee pudding messaging.
- C. Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging. Indira will receive an email with sticky toffee pudding messaging.
Answer: C
Explanation:
Explanation
Miri will receive an email with apple pie messaging. Jacinda will receive an email with tiramisu messaging.
Indira will receive an email with sticky toffee pudding messaging. This is because the segmentation is based on dessert preferences, and each segment has only one dessert assigned to it. Therefore, each person will receive the message that corresponds to their first dessert preference in alphabetical order. For example, Miri likes apple pie and sticky toffee pudding, but apple pie comes before sticky toffee pudding in alphabetical order, so she will receive the apple pie message. The other options are incorrect because they do not follow this logic
NEW QUESTION # 33
An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.
Why is this field required on the form?
- A. So she can use it in a Smart Campaign to follow-up the registration.
- B. So she can alert the Sales Owner of the registrant about their interest.
- C. So she can use It as a choice with the Thank You Page in Form Settings
Answer: C
Explanation:
Explanation
The field 'Is Customer' is required on the form so she can use it as a choice with the Thank You Page in Form Settings. This will allow her to redirect existing customers and new leads to different thank you pages based on the value of the field. The field is not needed to alert the Sales Owner or to use it in a Smart Campaign, as those actions can be done based on other criteria.
NEW QUESTION # 34
Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each regional team can view and edit only their own programs, Michael has implemented Workspaces. The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible for cloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles have not been set up in their Adobe Marketo Engage instance.
What is one step Michael must take in order to limit the intern's access to work strictly to the APJ Workspace?
- A. Create a User for the intern that grants access only to the APJ Workspace.
- B. Create a Role for the intern that grants permissions only for the APJ Workspace.
- C. Create a Role for the intern that grants permissions only for the APJ Partition.
Answer: A
Explanation:
Explanation
To limit the intern's access to work strictly to the APJ Workspace, Michael must create a User for the intern that grants access only to the APJ Workspace. This can be done by selecting the APJ Workspace from the Workspaces drop-down menu when creating the User. The User will then only be able to view and edit programs and assets within that Workspace.
NEW QUESTION # 35
David wants to time-stamp a custom field called 'MQL DateTime Most Recent' every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.
Which type of token would he use in the "Change Data Value' flow step required to achieve his goal?
- A. Person/Lead
- B. Trigger
- C. System
Answer: C
Explanation:
Explanation
To time-stamp a custom field with the current date and time, David would use a System token in the "Change Data Value" flow step. System tokens are tokens that reference system-level information, such as date, time, IP address, etc. The System token for date and time is {{system.dateTime}}. Person/Lead tokens and Trigger tokens are not suitable for this purpose, as they reference person-level information or trigger-specific information.
NEW QUESTION # 36
A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.
Which steps always need to be completed in order to accomplish this?
- A. Create a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User
- B. Create a field on the lead and contact objects in CRM, add this field to Marketing User page layout
- C. Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage
Answer: C
NEW QUESTION # 37
Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)
- A. Zoho
- B. Freshworks CRM (Formerly Freshsales)
- C. Microsoft Dynamics
- D. Salesforce
Answer: C,D
Explanation:
Explanation
Adobe Marketo Engage natively synchronizes with Salesforce and Microsoft Dynamics CRM platforms. These are the only two CRM platforms that have a native integration with Adobe Marketo Engage and do not require any third-party connectors or custom solutions
NEW QUESTION # 38
A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".
What best practice steps must be taken when embarking on developing such a process?
- A. Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab
- B. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.
- C. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.
Answer: B
Explanation:
Explanation
The best practice steps that must be taken when embarking on developing such a process are to create a folder within the Marketing Activities to store all data management processes, containing a Default Program with a default Data Management Channel with nested Smart Campaigns. This will help organize and standardize the data management processes and make them easy to find and report on. The Data Management Channel is designed for operational programs that do not generate revenue or influence pipeline. Creating a folder within the Design Studio or using an Operational Channel will not achieve the same result.
NEW QUESTION # 39
A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days.
They would like this to happen automatically and instantaneously after the third soft bounce.
What would the smart list section of their data management smart campaign look like?
- A.
- B.
- C.
Answer: B
Explanation:
Explanation
Option C is the correct smart list section for their data management smart campaign. This option uses the Visits Web Page trigger with the Min. Number of Times constraint set to 3 and the Date of Activity constraint set to in past 90 days. This will ensure that only people who have visited any web page at least three times within the last 90 days will qualify for the campaign. Option A uses filters instead of triggers, which means that it will not run automatically and instantaneously. Option B uses an incorrect filter logic, which means that it will not require three web page visits within 90 days
NEW QUESTION # 40
Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.
What are two places to troubleshoot? (Choose two.)
- A. Check to see if the smart campaign handling the registration has any members.
- B. Check to see if the smart campaign is set to run every time or run once.
- C. Check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.
- D. Check to see if the confirmation email has the correct {{memberwebinar uri}} token.
Answer: A,B
Explanation:
Explanation
Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email. Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.
NEW QUESTION # 41
An Adobe Marketo Engage user created a form in Design Studio rather than within a program in Marketing Activities.
According to best practices, what is a reason for creating a form in Design Studio?
- A. There are more design options for the form's layout
- B. The form can be used across multiple programs
- C. The form can be shared across workspaces
Answer: B
Explanation:
Explanation
A reason for creating a form in Design Studio rather than within a program in Marketing Activities is that the form can be used across multiple programs. This allows for reusability and consistency of forms. Creating a form in Design Studio does not offer more design options or enable sharing across workspaces
NEW QUESTION # 42
The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days.
If there were 10 people in the Wait step when the step was changed, what would happen?
- A. The 10 people would automatically follow the new duration.
- B. The 10 people would remain in a 2 days duration.
- C. The 10 people would error out and skip the wait step.
Answer: A
Explanation:
Explanation
The 10 people would automatically follow the new duration. This is because when a wait step duration is modified in an active smart campaign, it affects all people who are currently in the wait step as well as new people who enter the wait step. The new duration will be calculated from the time each person entered the wait step. The 10 people would not remain in the old duration or error out and skip the wait step.
NEW QUESTION # 43
John recently joined ACME Corporation as Adobe Marketo Engage Admin. The Adobe Marketo Engage instance of ACME Corporation is 10 years old with 950 active landing pages, 3000 active smart campaigns,
453 active forms, and 5000 email programs. John would like to archive redundant assets on Adobe Marketo Engage to better organize the instance.
Which two statements are true for archived assets? (Choose two.)
- A. Archived assets are auto-deactivated.
- B. Archived pages cannot be used in landing page test groups.
- C. Archived templates are not available when creating an email or landing page in Design Studio
- D. A filter to select archived assets for use in reports cannot be used.
Answer: B,D
Explanation:
Explanation
Two statements that are true for archived assets are that a filter to select archived assets for use in reports cannot be used and that archived pages cannot be used in landing page test groups. This is because archiving an asset or a folder means that it will no longer be visible or available for use in most cases. Archived assets will not appear in search results, auto-suggest, templates, test groups, etc. Archived assets are not deactivated and archived templates are not available when creating an email or landing page in Design Studio
NEW QUESTION # 44
A business practitioner is building a Center of Excellence' workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.
What does the business practitioner need to do in order to share these assets across all workspaces?
- A. Clone them to the Design Studio of the other desired workspaces.
- B. Approve them and they will automatically be shared with all other workspaces.
- C. Put them inside a folder and share that folder with the other desired workspaces.
Answer: C
Explanation:
Explanation
To share landing page and email templates across all workspaces in the Adobe Marketo Engage instance, the business practitioner needs to put them inside a folder and share that folder with the other desired workspaces.
This can be done by right-clicking on the folder in Design Studio and selecting Share Folder. Then, the business practitioner can select which workspaces to share the folder with and what permissions to grant them
NEW QUESTION # 45
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