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Salesforce Certified-Strategy-Designer Exam Syllabus Topics:
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NEW QUESTION # 79
A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights from research and turn them into design opportunities.
Which question should the team use to prioritize insights?
- A. Is our technology capable of supporting this need?
- B. How will this improve the customer experience?
- C. What will bring in the most revenue?
Answer: B
Explanation:
The best question to prioritize insights from customer research is how will this improve the customer experience, as this focuses on the value proposition and user needs of the design. Asking if the technology is capable of supporting the need or what will bring in the most revenue may not reflect the user-centric approach of design thinking.
NEW QUESTION # 80
A pilot program for drone-delivered footwear reveals that while customers like the idea of this service, the cost of delivering it outweighs the price customers are willing to pay.
Which criterion is not being met?
- A. Desirability
- B. Viability
- C. Feasibility
Answer: B
Explanation:
Explanation
Viability is the criterion that is not being met by the pilot program for drone-delivered footwear. Viability refers to how profitable or sustainable a product or service is, given the market demand and cost structure. It can be measured by comparing the revenue and expenses of the product or service, and assessing the return on investment or break-even point. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 81
Cloud Kicks (CK) understands that all members of its cross-functional remote team can contribute to the design of a product through collaborative activities.
Which tools should CK use while conducting the next synchronous journey mapping session?
- A. Whiteboarding tools
- B. Presentation tools
- C. Design creation tools
Answer: A
Explanation:
Whiteboarding tools are tools that enable collaborative drawing, brainstorming, and mapping on a virtual board. They are useful for conducting synchronous journey mapping sessions with remote teams, as they allow everyone to participate and contribute in real time. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct
NEW QUESTION # 82
A strategy designer is hired to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie. Which method of co-design workshop should be used?
- A. Journey mapping
- B. Prototyping
- C. Ideation
Answer: A
Explanation:
The best method of co-design workshop to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie is journey mapping, which is a visual representation of the user's journey across different touchpoints and channels. Ideation or prototyping may not be suitable for synthesizing and analyzing existing service experiences.
NEW QUESTION # 83
Cloud Kicks is making sustainability a new core value.
Which methodology should a strategy designer use to help stakeholders understand the impact of that decision on current products and services?
- A. Corporate integrity workshop
- B. Business model canvas
- C. Heuristics evaluation
Answer: B
Explanation:
A business model canvas is a methodology that a strategy designer should use to help stakeholders understand the impact of making sustainability a new core value on current products and services. A business model canvas is a tool that helps describe, design, and evaluate the key elements of a business model, such as value proposition, customer segments, revenue streams, cost structure, and key resources. It helps assess the desirability, viability, and feasibility of a product or service, and identify opportunities and risks for improvement or innovation. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 84
A strategy designer at Cloud Kicks is assigned to a new project team with mixed backgrounds from around the company.
How could a kickoff meeting help align the project team before they begin working together?
- A. Outline chain of command and set ground rules for how to properly execute design thinking methodologies.
- B. Facilitate activities to gain an understanding of each others' skills, communication styles, and expectations.
- C. Create a social contract and promote a detailed plan for how to execute on the new teams charter.
Answer: B
Explanation:
Explanation
A kickoff meeting can help align the project team before they begin working together by facilitating activities to gain an understanding of each others' skills, communication styles, and expectations. This helps build trust, rapport, and collaboration among team members with different backgrounds and perspectives.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 85
Cloud Kicks customers have publicly challenged the company to use its market-leading position as an ethical force for good in social change What is one way the company can embed ethical use principles into its day to day work?
- A. Consequence Scanning
- B. Quantitative Research
- C. Journey Mapping
Answer: A
Explanation:
Explanation
One way the company can embed ethical use principles into its day to day work is by using Consequence Scanning, which is an agile practice that fits within an iterative development cycle and allows organizations to consider the potential consequences of their product or service on people, communities, and the planet.
Consequence Scanning helps identify and mitigate potential harms or risks, and align the product or service with the organization's values and culture. Quantitative research or journey mapping may not be sufficient or effective for embedding ethical use principles.
NEW QUESTION # 86
The design team at Cloud Kicks used qualitative research to uncover an opportunity to create a new line of sustainable footwear.
What should the strategy designer do to build a shared understanding and agreement among business leaders to move forward with this new initiative7
- A. Share customer needs and tie them to business goals.
- B. Complete a competitive analysis collaboratively in a workshop.
- C. Select the most senior stakeholder's goal as a path forward.
Answer: A
Explanation:
The strategy designer should share customer needs and tie them to business goals to build a shared understanding and agreement among business leaders to move forward with the new initiative of creating a new line of sustainable footwear. This helps demonstrate the value and relevance of the initiative, and how it aligns with the business vision and objectives. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/share-cu
NEW QUESTION # 87
At a project kickoff, the strategy designer wants to get ideas from all stakeholders to use as hypotheses. The designer runs a sketching activity with the multi-disciplinary group, asking everyone to sketch. They give everyone fat markers and sticky notes, and set a timer for 5 minutes of sketching.
What is the reason why marker choice is important?
- A. They anonymize the sketches so that stakeholders cannot judge others' drawing abilities.
- B. They enable stakeholders to focus on generating ideas rather than detailing UI.
- C. They ensure stakeholders can fit detailed sketches on a sticky note in the allotted time.
Answer: B
Explanation:
Explanation
The reason why marker choice is important is that they enable stakeholders to focus on generating ideas rather than detailing UI. Fat markers are thick pens that limit the level of detail that can be drawn on a sticky note.
They help stakeholders concentrate on the concept or idea behind the sketch, rather than the user interface or visual design. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/sketch-w
NEW QUESTION # 88
In an effort to increase revenue, the Cloud Kicks design team proposes creating a new ecommerce tool where customers can easily search for products and access a bot that makes personalized recommendations. The team knows the cost to implement this new experience is significant.
Which tool should the team use to justify the strategy7
- A. Prioritization matrix
- B. Criteria scorecard
- C. Business model canvas
Answer: A
Explanation:
Explanation
The team should use a prioritization matrix to justify the strategy. A prioritization matrix is a tool that helps evaluate and rank ideas or features based on two criteria, such as impact and effort. It helps determine the most valuable and viable solutions, and communicate the benefits and trade-offs of each option.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 89
Cloud Kicks wants to launch a campaign that rewards customer behavior by giving away free merchandise, which key business criteria should be ensured?
- A. Desirability
- B. Viability
- C. Feasibility
Answer: B
Explanation:
Explanation
The key business criteria that should be ensured for launching a campaign that rewards customer behavior by giving away free merchandise is viability. Viability is the degree to which a product or service is profitable and sustainable for the business. By giving away free merchandise, Cloud Kicks should ensure that the campaign is viable in terms of costs, revenues, risks, and benefits. Desirability or feasibility may not be the key criteria for this campaign, as they relate to the customer or technical aspects of the product or service.
NEW QUESTION # 90
A strategy designer is facilitating a prioritization workshop, and there are strong differing opinions about the right solutions to the challenge.
What should the designer do?
- A. Take a vote among people in the room and pursue the winning opinion.
- B. Work through the conflict in the workshop to reach a shared perspective.
- C. Pause the conversation and work through the conflict in a private setting.
Answer: B
Explanation:
Explanation
The strategy designer should work through the conflict in the workshop to reach a shared perspective, rather than avoiding or suppressing it. This helps surface different opinions and perspectives, foster constructive dialogue, and align on common goals and criteria. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/navigate
NEW QUESTION # 91
project team at Cloud Kicks framed this design challenge: "How might we help our customers amidst supply chain interruptions?
What information is missing that belongs in all well-written challenge statements?
- A. The desired outcome
- B. The hypothesis for the solution
- C. The persona being designed for
Answer: C
Explanation:
A well-written challenge statement should clearly define the target user or persona to ensure the design solutions are tailored to their specific needs and contexts. Including the persona in the challenge statement focuses the team's efforts on creating solutions that are relevant and impactful for the intended audience.
NEW QUESTION # 92
A strategy designer creates a bridge from the project vision to product development through prioritization.
Which factor should be considered to minimize cost and maximize value?
- A. Velocity
- B. Usability
- C. Effort
Answer: C
Explanation:
Effort is a factor that should be considered to minimize cost and maximize value when prioritizing ideas or features. Effort refers to the amount of time, resources, or complexity required to implement a solution. It helps estimate the cost-benefit ratio of each solution, and select the ones that deliver the most value with the least effort. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/prioritiz
NEW QUESTION # 93
Cloud Kicks' (CK) stakeholders have some concerns about a newly created CX vision because they struggle with imagining how it will impact CK's current product.
What should a strategy designer do to alleviate the stakeholders' concerns?
- A. Prototype an aspect of the vision that in interact with the current product and share insights with stakeholders.
- B. Organize a brainstorming session toto provide stakeholders with a chance to reassess the vision.
- C. Share associated Objectives & Key with stakeholders to put the vision in a business context.
Answer: A
Explanation:
Explanation
A CX vision is a statement that describes the desired future state of the customer experience. It should be inspiring, aspirational, and feasible. To alleviate stakeholders' concerns about how it will impact the current product, a strategy designer should prototype an aspect of the vision that interacts with the current product and share insights with stakeholders. This can help them visualize and understand how the vision can be realized and what benefits it can bring. A brainstorming session may not be helpful if the stakeholders are already skeptical about the vision. Sharing objectives and key results may provide some context, but they do not show how the vision will affect the product.
NEW QUESTION # 94
Cloud Kicks' (CK) product teams are well-led, productive, and meet their KPIs. However, the teams tend to become siloed and focused on their individual team priorities, occasionally leaving CK's customer experience fragmented.
Which tool should CK's strategy designer recommend to grow and nurture cross-departmental collaboration?
- A. Annual leadership summit
- B. V2MOM with shared methods.
- C. Roadmap of cross-product features
Answer: B
Explanation:
The best tool to grow and nurture cross-departmental collaboration is V2MOM with shared methods, as this helps align the teams around a common vision, values, methods, obstacles, and measures. A roadmap of cross-product features or an annual leadership summit may not be enough to foster ongoing collaboration and communication.
NEW QUESTION # 95
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