Pardot-Consultant Exam Dumps Pass with Updated 2022 Certified Exam Questions
Pardot-Consultant Exam Questions - Real & Updated Questions PDF
NEW QUESTION 46
It is possible to assign certain Prospect to selected Scoring Category
- A. False
- B. True
Answer: A
NEW QUESTION 47
Can Marketing both Import and Export Prospects?
- A. False
- B. True
Answer: B
NEW QUESTION 48
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?
- A. The engagement with those assets happened before the fields were added to the page layouts.
- B. The Pardot users do not have the Pardot permission set and cannot see the data.
- C. The campaign is not a connected campaign so the data is not syncing.
- D. The data hasn't been refreshed in 24 hours so the values haven't been updated.
Answer: C
Explanation:
https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/engagement_history_implementation_guide.pdf
NEW QUESTION 49
LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Pardot to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?
- A. Manually assign all prospects in Pardot and verify the Salesforce connector
- B. Regularly export data from Pardot and data load file into Salesforce
- C. Automatically assign all prospects in Pardot and review the Salesforce Connector user's permissions.
- D. Create an Engagement Program in Pardot and verify the Salesforce connector.
Answer: C
NEW QUESTION 50
What is true about Dynamic Content? [Choose three answers]
- A. You can use dynamic content in subject lines
- B. You can add dynamic content to web pages
- C. You can add up to 25 variations of content
- D. You can base variations on Scoring Categories
Answer: A,B,C
NEW QUESTION 51
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Pardot to create Contacts only if a new prospect record is created in Pardot and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?
- A. Enable the reverse sync feature through Pardot Support and create an Automation rule to assign prospects to a user in a group.
- B. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
- C. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
- D. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
Answer: A
NEW QUESTION 52
LenoxSoft has a service portal for customers. A Pardot page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?
- A. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
- B. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
- C. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
- D. Automation rules with attended webinar and remove action
- E. Automation Rule with blank critera and add action &
Answer: E
NEW QUESTION 53
What factors are involved in determining email deliverability?
- A. Sender ID
- B. Domain Keys
- C. Whitelist
- D. Sender Policy Framework (SPF)
- E. CAN-SPAM
Answer: B,D,E
NEW QUESTION 54
What is true about scoring? [Choose one answer]
- A. Pardot comes with a scoring model that cannot be adjusted or changed.
- B. Salesforce opportunities can influence a prospect's score.
- C. Pardot will automatically assign prospects a score from F- to A+.
- D. It is not possible to reset a prospect's score to 0.
Answer: B
NEW QUESTION 55
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A: Low Grade | Low Score
B: High Grade | Low Score
C: High Grade | High Score
D: Low Grade | High Score
- A. CDAB
- B. CBDA
- C. CDBA
- D. ABDC
Answer: C
NEW QUESTION 56
LenoxSoft using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two
- A. Pardot will give you content ideas for each landing page.
- B. Pardot will automatically populate personalized information of each unique prospect.
- C. Pardot will determine which version of the landing page generated most conversions
- D. Pardot will automatically send underperforming landing page to recycle bin
Answer: C
NEW QUESTION 57
It is possible for prospect to have less than 0 score
- A. False
- B. True
Answer: B
NEW QUESTION 58
Upon provisioning Pardot, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?
- A. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Pardot.
- B. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
- C. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
- D. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
Answer: B
NEW QUESTION 59
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Pardot Connectors?
- A. Only Webinar & Event Attendance
- B. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
- C. Webinar & Event Registrations & Attendance
- D. Webinar & Event invite. Registrations & Attendance
Answer: B
NEW QUESTION 60
Which are Actions Available with Salesforce Connector (Choose three)
- A. Assign prospect via Salesforce active assignment rule
- B. Create a Salesforce event
- C. Delete a Salesforce task
- D. Assign prospect to queue
- E. Add to Salesforce campaign
Answer: A,D,E
NEW QUESTION 61
Is it possible for many users to edit exact same Email Template simultaneously?
- A. False
- B. True
Answer: A
NEW QUESTION 62
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?
- A. Segmentation rule and completion action
- B. Automation rule and completion action
- C. Dynamic list and automation rule
- D. Completion action and dynamic list
Answer: B
NEW QUESTION 63
LenoxSoft has two Pardot accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
- A. Include prospect activity history from Account B in their prospect import if they want to retain it.
- B. Manually rebuild any automations built in Account B in Account A.
- C. Get a brand new Pardot org and migrate both Account A and Account B into it.
- D. Export existing custom field mappings to import desired fields into Account A.
Answer: B
Explanation:
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1
NEW QUESTION 64
LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?
- A. Hire an agency to create content.
- B. Start a company blog and promote a few high-quality pieces of content.
- C. Focus on creating as much content as possible.
- D. Post content from other websites on your own site.
Answer: B
NEW QUESTION 65
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?
- A. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
- B. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
- C. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
- D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
Answer: B
NEW QUESTION 66
LenoxSoft is using three Pardot Business Units: United States, South America and Canad a. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?
- A. Marketing data sharing rules on contact roles
- B. Marketing data sharing rules on accounts
- C. Marketing data sharing rules on prospects
- D. Marketing data sharing rules on opportunities
Answer: D
NEW QUESTION 67
You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?
- A. Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom redirect
- B. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
- C. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
- D. Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page
Answer: A
NEW QUESTION 68
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:
- A. Form Report: Submissions
- B. Form Report: Impressions
- C. Form Report: Conversions
- D. Lifecycle Report: New Prospects Created
Answer: C,D
NEW QUESTION 69
Which one is Pardot Event Connector
- A. TheEvents
- B. Eventbrite
- C. EventMe
- D. Eventor
Answer: B
NEW QUESTION 70
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