New 2023 MCC-201 Dumps for Marketing Cloud Consultant Certified Exam Questions and Answer
Realistic Verified MCC-201 exam dumps Q&As - MCC-201 Free Update
To prepare for the Salesforce MCC-201 exam, you need to have a good understanding of the Marketing Cloud Connect Essentials, including setting up Marketing Cloud Connect, configuring synchronization, and troubleshooting issues. You can use various study materials, including official Salesforce documentation, online courses, and practice exams. Additionally, you can join the Salesforce community and participate in discussions to learn from other professionals and experts in the field.
Salesforce MCC-201 exam covers various topics, including the basics of Marketing Cloud Connect, setting up Marketing Cloud Connect, configuring synchronization, and troubleshooting issues. MCC-201 exam is divided into multiple-choice questions and takes approximately 60 minutes to complete. MCC-201 exam is an excellent way to validate your skills and expertise in Marketing Cloud Connect and stand out as a certified professional in the industry.
NEW QUESTION # 52
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?
- A. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
- B. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- C. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- D. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
Answer: C
NEW QUESTION # 53
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use Automation Studio to prepare personalization data and initiate journey.
- B. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- C. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
- D. Use Automation Studio and Salesforce sends with campaign as an audience.
Answer: A
NEW QUESTION # 54
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. An Apex Trigger is created on the Shipment object.
- B. There is a Master Detail Relationship from Contact to Shipment.
- C. The Shipment object is on the Account Related List.
- D. The Shipment object requires a Lookup to Lead or Contact.
Answer: A,C
NEW QUESTION # 55
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?
- A. Dynamic content via the Dynamic Content Wizard
- B. Server Side Javascript a single LookupOrderedRows Function
- C. AMPscript a single LookupOrderedRows Function
- D. AMPscript a single Lookup Function
Answer: C
NEW QUESTION # 56
Which two statements about a database of record are correct?
Choose 2 answers:
- A. A database of record is a centralized storage repository of data about objects or people
- B. A database of record is system in which subscriber's status is maintained
- C. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
- D. A database of record is any database that contains subscriber data
Answer: A,B
NEW QUESTION # 57
What are two possible outcomes when "Multipart MIME" is selected during the send process? Choose 2 answers
- A. A custom text version will be sent with your HTML email.
- B. Open and click activity are tracked in either version.
- C. An auto-generated text version will be sent with your HTML email.
- D. The email will avoid detecting by various SPAM filters.
Answer: B,C
NEW QUESTION # 58
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A. What the offer will be
- B. Who the offer come from
- C. When to send the email
- D. How to determine engagement
Answer: A
NEW QUESTION # 59
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'
- A. Sender Authentication Package
- B. Custom Delivery Profiles
- C. Reply Mail Management
- D. Private Domains
Answer: A
Explanation:
This setting allows the consultant to verify the sender's identity and configure the incoming email settings. Reference: https://help.salesforce.com/articleView?id=mc_es_sap_overview.htm&type=5
NEW QUESTION # 60
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. Mobile Device ID
- B. CRM ID
- C. Email
- D. Loyalty Program Number
Answer: B,C
Explanation:
The consultant should recommend using either an email address or a CRM ID as the subscriber key for the cross-channel campaigns. Email addresses are a more reliable option, as they are unique and can be used to accurately identify a subscriber. CRM IDs are also a viable option, as they can be used to identify subscribers based on the data stored in the CRM. Reference: https://help.salesforce.com/articleView?id=mc_es_subscriber_key.htm&type=5
NEW QUESTION # 61
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.
The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
- A. Unsubscribes should be synchronized between senders.
- B. They will need to integrate with the Marketing Cloud SOAP API.
- C. Engagement metrics will be passed into Marketing Cloud.
- D. The third-party send list should be pulled from the CMS
Answer: B
NEW QUESTION # 62
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A. Auto-suppression List
- B. Suppression List
- C. Exclusion List
- D. Exclusion Script
Answer: A
NEW QUESTION # 63
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A data filter can be automated with a filter activity.
- B. A filtered data extension can be populated with a filter activity.
- C. A random data extension can be updated with a filter activity.
- D. A data extension can be updated using a query activity.
Answer: A,C
NEW QUESTION # 64
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Create a Journey with a Salesforce Campaign entry source and an Email Activity
- B. Create a scheduled Automation with a Query Activity and a Send Email Activity
- C. Create a Journey with a Salesforce Data entry source and an Email Activity
- D. Use Content Builder Send Flow to send the email to the Salesforce Campaign
Answer: D
NEW QUESTION # 65
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers
- A. Add a single record to a data extension
- B. Reconcile contact data on multiple Contact IDs
- C. Clear the data from a data extension
- D. Export data from a data extension to any SFTP location
Answer: B,D
NEW QUESTION # 66
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?
- A. BuildRowSetFromJSON() AMPscript Function
- B. TransformJSONQ AMPscript Function
- C. SSJS platform function ParseJSON
- D. ParseJSON content block within Content Builder
Answer: C
NEW QUESTION # 67
By which three standard methods could contacts be injected into a journey? Choose 3 answers
- A. Date-Based Event
- B. Predictive Intelligence Event
- C. CloudPages Form Submit Event
- D. Sales/Service Cloud Event
- E. Mobile Response Event
Answer: A,C,D
NEW QUESTION # 68
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
- B. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
- C. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
- D. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
Answer: B
NEW QUESTION # 69
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,
student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Create an Import Activity to import alumni data into Salesforce Report.
- B. Use Synchronized Data Sources to obtain data from Sales Cloud.
- C. Use Data Designer to link student and alumni data to the contact record.
- D. Create list attribute to store student data from Sales Cloud.
Answer: B,C
NEW QUESTION # 70
A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?
- A. Decimal
- B. Currency
- C. Float
- D. Number
Answer: A
NEW QUESTION # 71
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
- A. Import Mobile Contacts and Send SMS
- B. Import Mobile Contacts and Outbound Send
- C. Refresh Mobile Filtered List and Send SMS
- D. Refresh Mobile Filtered List and Outbound Send
Answer: C
NEW QUESTION # 72
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?
- A. Scheduled Automation using a Send Activity
- B. Journey that allows re-entry after exiting
- C. Single Send Journey
- D. Scheduled Automation utilizing Triggered Send Emails
Answer: A
NEW QUESTION # 73
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Salesforce MCC-201 Exam covers a range of topics that are essential for integrating Marketing Cloud and Salesforce CRM. These topics include understanding Marketing Cloud Connect and its features, setting up and configuring Marketing Cloud Connect, troubleshooting data synchronization issues, and leveraging Marketing Cloud data in Salesforce CRM. MCC-201 exam also covers best practices for data management, security, and compliance, and provides guidance on how to optimize the Marketing Cloud and Salesforce CRM integration to meet specific business requirements.
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