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GCCC Strategic Communication Management Professional Sample Questions:

1. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Film the CEO delivering an all-staff message about the new management training.
B) Draft a training outline/course plan for effective communication.
C) Clarify the program goals and develop a communication strategy.
D) Research current information and resources available for managers.

2. It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

A) Having visuals that accompany the release only illustrate a selection of the survey results
B) Presenting the results as April results
C) Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
D) Omitting the sample size in the release

3. Which activity helps a senior-level strategic communication professional be MOST effective?

A) Being proactive
B) Reviewing all written material before it is released
C) Monitoring social media
D) Attending all senior management meetings

4. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Designing a creative social media campaign that will highlight the product's innovative features.
B) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
C) Analyzing whether the sales goals for the new product are realistically achievable.
D) Meeting with suppliers to determine whether marketing costs can be shared.

5. To lower the risk of damage to reputation, a proper crisis communication strategy MUST:

A) consider cultural, human, safety, organizational and technical factors, and take into account all company stakeholders.
B) focus on crises common to the industry of the organization and the media management plan.
C) focus on signal detection, preparation and prevention, damage containment, business recovery, and analysis to elicit learnings.
D) prepare for a broad range of crises and the financial, organizational, and technical factors.

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