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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

A) Use a segmentation rule.
B) Use a dynamic list.
C) Use a completion action.
D) Use an automation rule.

2. What HML merge field should be included in an email to allow prospects to manage their email preferences?

A) {{OptOut}} or {{ReportSpam}}
B) {{Unsubscribe}} or {{EmailPreferenceCenter}}
C) {{Unsubscribe}} or {{Opt_Out}}
D) {{OptOut}} or [{EmailPreferenceCenter}}

3. A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?

A) Landing page report
B) Event report
C) Form handler report
D) Form report

4. Which two actions occur when an automation rule is deleted?
Choose 2 answers

A) The rule will be sent to the recycle bin in paused mode.
B) Actions that have applied to prospects are undone.
C) Prospects will no longer be able to match the rule.
D) Any prospects who matched the rule will be deleted.

5. What do spam complaints refer to in an email report?

A) The number of prospects who clicked the unsubscribe link
B) The number of prospects who opted out via the email preference center
C) The number of prospects who marked an email as spam
D) The number of prospects who replied to the email to ask to be removed

Solutions: