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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question 1

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?

A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
C. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

Question 2

Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?

A. Technical
B. Soft
C. Hard
D. Block

Question 3

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?

A. Configure Parameter Manager.
B. Use Web and Mobile Analytics.
C. Link a Google Analytics Account.

Question 4

Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers

A. Contact Builder
B. Mobile Push
C. Mobile Connect
D. Journey Builder

Question 5

A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID,OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount
- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers

A. Create a one-to-one relationship between Order_Details and Products.
B. Create a one-to-one relationship between Orders and Order_Details.
C. Create a one -to -many relationship between Orders and Order_Details.
D. Create a one-to-one relationship between the contact record and Order Details.

Solutions: