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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the definition of pricing and its role in the category management process?

A) Pricing is the monetary value assigned to a product or service, and it directly impacts sales volume, shopper behavior, and category performance.
B) Pricing is the method of categorizing products based on their market value.
C) Pricing is the calculation of production costs to determine a product's retail price.
D) Pricing is the process of setting promotional discounts to attract more shoppers.

2. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Prescriptive
B) Descriptive
C) Generative
D) Predictive

3. What is the best data source to understand how a Retailer is performing in a Category versus their competitors in the market?

A) Syndicated Panel Data
B) Retailer POS Data
C) Syndicated POS Data
D) Retailer Loyalty Data

4. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 25%
B) 27%
C) 75%
D) 60%

5. Which of the following metrics is used to evaluate space productivity in retail environments?

A) Net Profit Margin
B) Customer Foot Traffic
C) Sales per Square Foot
D) Inventory Turnover

Solutions: