Exam Code: CDMA1.0
Exam Name: Certified Digital Marketing Associate
Updated: Aug 31, 2026
Q & A: 0 Questions and Answers
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The CDMA1.0 certification exam is an online exam that consists of 65 multiple-choice questions, which must be completed within 90 minutes. CDMA1.0 exam is designed to test the candidate's knowledge and understanding of various digital marketing concepts, tools, and techniques. CDMA1.0 exam is divided into various sections, each of which focuses on a specific digital marketing topic. To pass the exam and earn the CDMA1.0 certification, candidates must achieve a minimum passing score of 60%. The CDMA1.0 certification is valid for three years, after which candidates must renew their certification by taking the latest version of the exam or by completing a certain number of continuing education units (CEUs) in digital marketing.
The DMI CDMA1.0 exam covers a range of topics related to digital marketing, including search engine optimization (SEO), social media marketing, email marketing, mobile marketing, web analytics, content marketing, and digital strategy. CDMA1.0 exam is ideal for anyone who seeks to deepen their skills in digital marketing or start a career in this field.
The CDMA1.0 certification is an ideal certification program for individuals who are just starting their career in digital marketing or those who are looking to enhance their digital marketing knowledge and skills. Certified Digital Marketing Associate certification program is also ideal for business owners, entrepreneurs, and marketing professionals who want to stay up-to-date with the latest digital marketing trends and best practices. The CDMA1.0 certification is a great way to demonstrate your expertise in digital marketing and gain a competitive edge in the industry.
| Section | Weight | Objectives |
|---|---|---|
| Search Engine Optimization (SEO) | 15% | - Technical SEO basics - On-page & off-page optimization - Keyword research & strategy |
| Digital Strategy & Planning | 15% | - Performance measurement framework - Setting business & marketing objectives - Channel selection & integration |
| Email Marketing & Automation | 10% | - Campaign design & best practices - List management & deliverability - Marketing automation tools |
| Search & Display Advertising | 15% | - Google Ads & display networks - PPC campaign fundamentals - Bidding & budgeting |
| Content & Social Media Marketing | 15% | - Audience engagement & community management - Social media platform strategy - Content creation & distribution |
| Analytics & Data Interpretation | 10% | - Key performance indicators - Google Analytics 4 basics - Reporting & optimization decisions |
| Digital Marketing Fundamentals | 20% | - Digital channels overview - Customer journey mapping - Core concepts and terminology |
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