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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A) Prospects at the top of the funnel - newly sourced from a tradeshow.
B) Prospects at the bottom of the funnel - actively deciding between vendors.
C) Prospects at the middle of the funnel - interacting with blog content only.
D) Prospects who have transitioned out of the funnel - with a recently closed deal.

2. LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A) Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
B) Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
C) Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
D) Have each team member log in and reference the dashboard in the Analytics Studio app.

3. LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

A) Enable tracking opt-in preferences for visitors from specific countries.
B) Enable tracking opt-in preferences for all website visitors.
C) Remove tracking code from the website and create new sites for each country.
D) Create visitor filters for prospects that are known to be located in Europe.

4. LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

A) Maintain the current form
B) Use another third-party form
C) Set up a form handler
D) Replace with a Marketing Cloud Account Engagement form

5. LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A) To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
B) To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
C) To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
D) To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Solutions: